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How To Embed Your Business Name into Your Customer's Subconscious Mind With Promotional Clocks
Here's a key question for business owners to consider:
How much would you pay to have your customers look at your name and contact details a dozen times a day?
You could pay top dollar for billboard advertising. You'd guarantee that commuters who travel the route where your billboard is located would see your name at least once a day. But how many of these are your prospective customers?
You could pay large amounts for television ads. Again, lots of people would see your ad but how many of them need your products or services?
You could waste lots of advertising dollars on print ads in magazines and newspapers, but it would take you six months of consistent advertising before you'd see any results.
Instead, let's look at another question.
What is the one device that people look at consistently throughout the day, especially if they're at work?
A clock.
Businesses run on clocks. Both management and employees consult a clock to determine
- whether they're early, late or on time for a specific event
- the time available to complete a task
- the time remaining until a specific deadline
- whether it's a convenient time to call a supplier, customer, partner or their mother
- how long it is until the next coffee break
- how long it is until lunch
- how soon they can leave to go home, to the gym, to the bar, etc.
What other single item on a person's desktop is consulted that many times in a day?
What an opportunity for your business.
Imagine what might happen if you presented a promotional clock, imprinted with your company's name and contact details, to each of your carefully targeted clients?
- Your customers would appreciate the generosity of your gesture, creating an instant, positive association to your business.
- Your customers would place your promotional clock on their desktops and begin referring to it numerous times throughout their working day. This will initiate the process of imprinting your business name into their subconscious minds.
- When your customers need products or services such as those your company offers, your name would spring to mind for two reasons:
- It is embedded in their subconscious minds
- It is in front of them on their desktops
Like all promotional products, a promotional clock is best given to targeted prospects, in other words, people you've have contact with at least once, and who are in the market for your products or services.
Within your customer's company , the people receiving your promotional clock should be those responsible for ordering products such as yours, or engaging the type of services that you offer.
To see more clocks in our catalogue, visit our promotional clocks page.
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